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Welcome to the Machine

Madrid, Spain

After industrial revolution, factories and big companies started to make their giant warehouses outside the cities, away from the people. Now, people expect their needs to be satisfied by one click, but these needs are mostly made of goods and objects. How a company like Amazon with such a wide category of objects and services can serve people? Amazon needs to live inside their cities, knock their doors and deliver whatever are people’s needs. The big question is: how amazon can fit and live within a city?

Madrid Norte is a new generation of the urban fabric of the city. it is powerful design can consist of a system that not only joins all the existing functions (public transportation: train, underground metro, bus and car sharing), but also creates an enjoyable place for the people around.

Welcome to the machine, a new guest in your city, a jungle that satisfies your needs and bring it home to you by this new technology.